Enhancing Your Brand Using Trade Marks


Capstone Legal is applying to register its trade mark. Why are we doing this?

In an increasingly competitive marketplace, we believe it is vital to stand out from the competition. A solid and well-established industry reputation can mean the difference between customers choosing us or taking their business across the road.

Mark Trade Crossword

Brand strength is a valuable part of business reputation. Trade mark protection is the foundation of a strong brand. Trade marks allow you to differentiate your business from your competitors and consumers associate your brand with quality.

Entrepreneurs who are serious about their business will have, no doubt, invested a lot of time and effort on developing their brand. Trade mark protection simply reflects the value placed in that brand. We care and value our business and that is why we are taking steps to enhance and protect our brand.

Once registered, a trade mark is legally enforceable and gives you exclusive rights to commercially use, sell or licence it for the goods and services it is registered under. Essentially, a trade mark gives you ownership over marks used in trade, i.e. logos, names, taglines. This will protect you from other businesses that may end up copying your brand and ride on the goodwill and reputation of your business.

Did you know: In BrandZ Top 100 Most Valuable Global Brands 2013, the Commonwealth Bank of Australia brand is estimated to be worth $17.75 billion. Other Australian brands like Westpac ($10.07 billion), ANZ ($16.57 billion) and Woolworths ($11.04 billion) are similarly highly valued. International brands like VISA ($56.06 billion), Zara ($20.17 billion) and Stella Artois ($6.32 billion) are also listed.

For more information about how trade mark protection can enhance your business value, please contact us at connect@capstonelegal.com.au.


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